Rather than focusing on "the numbers" of the annual report, we wanted to highlight its impact by showcasing people's stories. The interactive annual report fused print, digital and video by using Augmented Reality and OCR housed in an iPhone App. By scanning the rooms of the “Doll-house” donors unlocked real-life stories, creating a truly authentic user experience. This project won a Silver Cannes Lions, Gold & Bronze Loeries and Bronze Clio.